APEX LETTERS
A Substack exploring Game of Frame dynamics in life, business, love, entrepreneurship and beyond.
A Substack exploring Game of Frame dynamics in life, business, love, entrepreneurship and beyond.
Client
APEX LETTERS
APEX LETTERS
Services
Writing
Writing
Industry
Year
2025 - Present
2025 - Present
Game of Frame Letters delves into the high-level forces and hidden patterns that shape our lives, relationships, ventures and creative pursuits. Each edition unpacks frameworks, mindsets and strategies for navigating complexity and staying at the top of your game across personal growth, business innovation, love, and entrepreneurial endeavours.
Game of Frame Letters delves into the high-level forces and hidden patterns that shape our lives, relationships, ventures and creative pursuits. Each edition unpacks frameworks, mindsets and strategies for navigating complexity and staying at the top of your game across personal growth, business innovation, love, and entrepreneurial endeavours.
The Challenge
The Challenge
Most people operate within narrow frames that limit how they see problems, relationships and opportunities. The challenge is to adopt a top‑frame view that integrates multiple dimensions—personal growth, business strategy, love and entrepreneurship—without slipping into superficiality or reductionism.
Our Approach
Our Approach
Top Frame Letters explores frameworks, mental models, and practical examples that help you cultivate a broader, more strategic view. Each letter synthesizes insights from psychology, economics, art and technology to illuminate the invisible drivers of success and meaning across domains. We dissect patterns, question assumptions and provide tools for maintaining a high‑level perspective.
Outcome & Impact
Outcome & Impact
By engaging with these letters, you’ll gain clarity and a toolkit for navigating complexity. The goal is to rebuild your cognitive architecture so you can make better decisions, cultivate deeper relationships and create ventures with longevity.
“The branding work captured the soul of our business. Every detail felt intentional and true to our voice"
Maelis Durant
Head of Design
FAQs
Here are answers to the most received questions. If you're wondering about something else, just reach out!
What services do you offer?
For well-qualified people, I offer business and personal coaching. Business coaching is for entrepreneurs and established owners who want to move from reactive to selective—operating from a top frame instead of chasing. Personal coaching is exclusively for men who are ready to make the top guy shift.
What kind of companies do you usually work with?
Startups and existing companies that want to move out of a bottom-frame dynamic. I help founders stop selling to everyone and start sorting for who qualifies to work with them.
Do you offer free consultations?
No. I deliver so much value on every call that not charging for it would be a disservice to both myself and my clients.
What do you need from me to get started?
Anyone can buy my digital products but joining my coaching programs is different. You’ll go through a vetting process. I only work with people I want to work with—on both the business and personal side. This is my life, not an open enrollment.
How does the process work?
I use a core curriculum adapted to each client or business. The foundation is understanding and embodying the top frame—internally first, externally second. Once that shift is made, decisions and strategy follow naturally.
How long does the coaching take?
Most programs run 8 to 12 weeks.
How much do your services cost?
Courses and programs start at entry levels and go up to fully customized coaching options at $100,000.
Do you offer ongoing support after the project ends?
Yes, for a fee. I don’t do charity or pity work.
FAQs
Here are answers to the most received questions. If you're wondering about something else, just reach out!
What services do you offer?
For well-qualified people, I offer business and personal coaching. Business coaching is for entrepreneurs and established owners who want to move from reactive to selective—operating from a top frame instead of chasing. Personal coaching is exclusively for men who are ready to make the top guy shift.
What kind of companies do you usually work with?
Startups and existing companies that want to move out of a bottom-frame dynamic. I help founders stop selling to everyone and start sorting for who qualifies to work with them.
Do you offer free consultations?
No. I deliver so much value on every call that not charging for it would be a disservice to both myself and my clients.
What do you need from me to get started?
Anyone can buy my digital products but joining my coaching programs is different. You’ll go through a vetting process. I only work with people I want to work with—on both the business and personal side. This is my life, not an open enrollment.
How does the process work?
I use a core curriculum adapted to each client or business. The foundation is understanding and embodying the top frame—internally first, externally second. Once that shift is made, decisions and strategy follow naturally.
How long does the coaching take?
Most programs run 8 to 12 weeks.
How much do your services cost?
Courses and programs start at entry levels and go up to fully customized coaching options at $100,000.
Do you offer ongoing support after the project ends?
Yes, for a fee. I don’t do charity or pity work.
FAQs
Here are answers to the most received questions. If you're wondering about something else, just reach out!
What services do you offer?
For well-qualified people, I offer business and personal coaching. Business coaching is for entrepreneurs and established owners who want to move from reactive to selective—operating from a top frame instead of chasing. Personal coaching is exclusively for men who are ready to make the top guy shift.
What kind of companies do you usually work with?
Startups and existing companies that want to move out of a bottom-frame dynamic. I help founders stop selling to everyone and start sorting for who qualifies to work with them.
Do you offer free consultations?
No. I deliver so much value on every call that not charging for it would be a disservice to both myself and my clients.
What do you need from me to get started?
Anyone can buy my digital products but joining my coaching programs is different. You’ll go through a vetting process. I only work with people I want to work with—on both the business and personal side. This is my life, not an open enrollment.
How does the process work?
I use a core curriculum adapted to each client or business. The foundation is understanding and embodying the top frame—internally first, externally second. Once that shift is made, decisions and strategy follow naturally.
How long does the coaching take?
Most programs run 8 to 12 weeks.
How much do your services cost?
Courses and programs start at entry levels and go up to fully customized coaching options at $100,000.
Do you offer ongoing support after the project ends?
Yes, for a fee. I don’t do charity or pity work.
Drop Me a Line
Got a project in mind or just want to say hi? I’m always up for a chat.
Drop Me a Line
Got a project in mind or just want to say hi? I’m always up for a chat.
Drop Me a Line
Got a project in mind or just want to say hi? I’m always up for a chat.